The HOKA Half Marathon in Paris once again brought together nearly 50,000 runners. Among them was a red wave: that of Ker Cadélac!
For the second year running, our brand was an official partner of this major running event, showcasing its energy, friendliness and desire to connect with athletes.
120 runners took to the streets in Ker Cadélac colours
Influencers, competition winners, special guests… not to mention our Paticeo colleagues: 120 participants lined up at the start in the brand’s colours. They all shared the same ambition: to enjoy a unique sporting and communal experience.
In a friendly and festive atmosphere, our runners proudly showed the Ker Cadélac colours, creating a wave of red across the entire 21.0975 km course.
A 360° campaign to make an impact all weekend
Beyond the sporting challenge, Ker Cadélac and the Paticeo teams went all out to make this partnership a real highlight in terms of visibility, with several key activations:
At the Half Marathon Village
The Ker Cadélac booth welcomed thousands of visitors who came to discover the brand’s delicious and generous world. Activities, tastings and small gifts featuring the famous Bigoudène character set the tone for these moments of sharing… under a shower of madeleines!
At the fan zone at the 15K
A distinctly Breton atmosphere awaited the runners, with a bagad of 20 musicians who had come especially for the event. Cheers, music and infectious energy gave the participants a real boost, particularly our staff taking part in the race.
Along the route
Ker Cadélac was also visible throughout the route thanks to a significant on-ground presence, particularly at the refreshment stations, providing runners with a real energy boost to support them in their efforts right to the finish line.
A unifying event, in line with Paticeo’s values
Friendliness, commitment, trust: this partnership perfectly illustrates Paticeo’s DNA.
More than just a race, the Paris Half Marathon stands out as a unifying project that mobilizes a wide range of people:
- Committed employees,
- Dedicated on-site teams,
- Enthusiastic partners and communities,
- And of course, thousands of runners captivated by the world of Ker Cadélac.
One thing is certain: Ker Cadélac has won the hearts (and stomachs) of the participants!
A huge thank you to everyone at Paticeo, to the participants, to the teams working in the village and along the route, and to everyone who helped make this event a collective success.
Head to Ker Cadélac’s social media channels to relive the highlights of this year’s event and make sure you don’t miss out on the brand’s upcoming sporting and culinary adventures.
Ker Cadélac: but why does she run like that? Because pleasure can’t wait!
